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BA-ICON — GETTING AND STAYING AHEAD

Operate like an icon.
The one CRM built for
Buyer’s Agents, end to end.

Welcome to BA-Icon, the world-first CRM built specifically for Buyer’s Agents — enabling smarter workflows, faster execution, and scalable growth.

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Partnerships × Supporters × Integrations

Twilio PriceFinder Domain Group WhatsApp REI Forms Xero DocuSign Personr
BA-ICON Features — Second to none

More than just a tool.
Your strategic partner.

Features tailored for the unique needs of buyer’s agents — transforming the property buying experience from sourcing to settlement.

Matching property seekers with listings on and off market

BA-ICON’s advanced matching engine seamlessly connects buyers with both on-market and exclusive off-market listings. Our algorithm analyses preferences and market data so every match is tailored to the client’s unique needs.

Automatic listing data integration with plugins

BA-ICON’s plugin system automatically imports listing data from realestate.com.au, Domain, Allhomes and RealCommercial — eliminating manual entry and keeping your CRM in sync with the market in real time.

Building extensive client profiles

Create detailed and comprehensive client profiles with meticulous recording of preferences, past enquiries, and interaction history — enabling personalised service and stronger client relationships.

Send client brief emails to selling agent groups

Send curated client briefs to a pre-populated group of selling agents — by suburb, criteria or relationship — for faster, more effective property sourcing.

Distribution of listings and a customised branded website

Send listings directly to clients and display them on a customised, branded website representing your agency — maximum visibility, on-brand browsing.

Monitor client interest level per listing

Gauge and track your clients’ interest levels in each listing through interactive features. Refine recommendations and focus on the listings that truly resonate.

What makes BA-ICON different

Purpose-built.
Not retro-fitted.

BA-ICON has been purpose-built specifically for buyers agents. Unlike other CRMs that are built on generic platforms, BA-ICON is completely bespoke and built for real estate. Every feature has been designed from the ground up to suit how buyers agents actually work.

Generic + Retro-fitted CRMs

  • Built on other brand’s platforms and adapted for real estate.
  • Designed around the vendor and the property, not the buyer’s brief.
  • Manual data entry for every off-market property.
  • No automated brief distribution to selling agent networks.
  • Often bundled with coaching/mentoring programs.

BA-ICON Bespoke

  • Completely bespoke — built from the ground up for the buy side.
  • Designed around the buyer, the brief and the buy-side workflow.
  • Live listing plugin integration — zero manual entry, real-time updates.
  • One-click brief distribution to suburb-specific selling agent groups.
  • Independent — no coaching, no mentoring. Just high-quality technology.
“BA-ICON was created in response to the real-world challenges we faced running our own buyers agency. We couldn’t find a system that fit the unique workflow of buyers agents — so we built one from scratch.”
Simon Rose, Founder
Featured Integration

Better data.
Sharper presentations.

A seamless research and reporting workflow — from comparable selection to client-facing portal, without leaving your CRM.

Search and discover

Agents access Stash Property’s database directly from the BA ICON deal record — no tab switching, no double entry.

Curate the comparables

Choose which properties from Stash appear in the client portal. Full editorial control — only the most relevant comps, under your brand.

Client portal updates

Selected comparables are surfaced in real time — clients see polished, agent-curated data, not raw search results.

Data stays in sync

Price, address and attributes sync from Stash to BA ICON automatically — the CRM record stays accurate without manual updates.

BA ICON x Stash Video

See it in action

Watch the demo.
Hear from the team.

Coming Soon · Compliance

AML is coming.
BA ICON is already there.

KYC, CDD, and audit-ready records built directly into your CRM workflow — not bolted on. Be ready before the regulations land, not scrambling when they do.

KYC built into onboarding Live compliance visibility Audit-ready records Systemised risk management One source of truth

AML regulation is reshaping property. Buyers’ agencies that operate on manual processes and disconnected tools won’t meet the standard. This isn’t just about staying compliant — it’s about building a more professional, scalable, future-proof agency.

AML Video

Clear and comprehensive pricing

Customised solutions.
For every scale.

Tailored pricing plans to match the unique scale and requirements of your agency — from solo operators to larger teams. Complete solutions at transparent costs.

1 User
Solo Operator
$350
+ GST / month

Ideal for a single Buyers Agent agency operating with just one login. The full power of BA-ICON’s CRM in a streamlined package tailored for individual professionals.

Schedule a Demo
2 – 8 Users
Growing Agency
Enquire
For pricing

Suited for growing agencies — enhanced collaboration and centralised client management for teams expanding beyond a solo practice.

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9 – 16 Users
Established Agency
Enquire
For pricing

Designed for established agencies — smooth operations and advanced coordination for larger teams.

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Included in all plans

Everything you need to run BA-ICON, day one.

  • Comprehensive online training for all components of BA-ICON.
  • Access to our full suite of CRM features, including advanced property matching and client management tools.
  • Continuous customer support and software updates.
One-time setup

Built around your brand from the start.

  • Complete customisation of client brief templates and listing website pages, ensuring your brand stands out.
  • Includes a one-time fee for a full system setup and integration tailored to your agency’s needs.

Getting ahead
and staying ahead.

See why buyer’s agents around the globe call BA-ICON the future of real estate. Schedule a demo and walk through the platform with our team.

Step 1

Fill in the form below and share a few details about your agency, team structure, and the systems you’re currently using.

Step 2

We’ll book a personalised live walkthrough of BA Icon, tailored to your workflows, business goals, and the size of your team.

Step 3

See how BA Icon replaces disconnected tools with one streamlined platform built to simplify and scale your agency operations.

Schedule a Demo
BA-ICON Are Here To Help

Questions we get asked
before every demo…

Those platforms are built for everyone. BA Icon is built exclusively for buyers agents. Every workflow, automation and integration has been designed for how your agency actually operates. That’s why agencies that switch never look back.

Plans start at $350 + GST per month for solo operators, with tailored pricing for multi-agent teams. We’ll walk you through exactly what’s included during your demo. At $350/mo, BA Icon pays for itself if it saves you just 2 hours of admin work per month. Most of our users report saving 10+ hours per week.

BA Icon is hosted on secure, off-site Australian servers with full encryption and nightly backups, in line with Australian data security standards.

Most agencies we onboard felt the same way. They had something “working” until they realised how much time they were losing to manual workarounds. BA Icon replaces the patchwork and gives you one source of truth for everything.

Setup includes full customisation of your client brief templates, listing pages and branding. We handle the heavy lifting and provide comprehensive online training so your team is up and running fast.

Upgrade now from
that hacked together tech stack. Your agency deserves better.

Join hundreds of buyers agents who’ve already switched to the platform that was purpose-built for how they work. Schedule a demo and see why agencies that try BA Icon don’t go back.