BA-ICON - The Premium Buyer’s Agent CRM

Buyer’s Agents everywhere agree, the world’s first dedicated CRM sets a new standard.

Partnerships, Supporters & Integrations by:

BA-ICON - GETTING AND STAYING AHEAD

Welcome to BA-ICON, the future of real estate for buyers’ agents around the globe. BA-ICON is a first-of-its-kind CRM platform, designed exclusively by buyers’ agents for buyers’ agents worldwide. More than just a tool, BA-ICON is your strategic partner in transforming the property buying experience, delivering unparalleled features tailored for the unique needs of buyer’s agents in markets across the world.

BA-ICON FEATURES - SECOND TO NONE

Matching property seekers with listings on and off market

BA-ICON’s advanced matching engine revolutionizes property discovery by seamlessly connecting buyers with both on-market and exclusive off-market listings. Our sophisticated algorithm analyses buyer preferences and market data, ensuring each match is tailored to the client’s unique needs, enhancing the opportunity to find their perfect property.

Automatic listing data integration with plugins

Streamline your workflow with BA-ICON’s plugin system. This feature automatically imports listing data into the CRM, eliminating manual entry and ensuring real-time updates. Stay ahead with the most current market listings, making property tracking and client updates efficient and accurate.

Building extensive client profiles

Create detailed and comprehensive client profiles within BA-ICON. This feature allows for meticulous recording of clients’ preferences, past enquiries, and interaction history. These in-depth profiles enable personalised service and strategic property recommendations, fostering stronger client relationships.

Send client brief emails to selling agent groups

You have the option to efficiently communicate with a network of selling agents using BA-ICON. This feature lets you send out client briefs to a curated group of selling agents, pre-populated based on relevant criteria. This streamlined approach facilitates faster and more effective property sourcing, enhancing your response rate and client satisfaction.

Distribution of listings and customized branded website display

BA-ICON not only enables sending out property listings to clients but also allows for these listings to be displayed on a customized, branded website representing your agency. This dual approach ensures maximum visibility and engagement, offering clients an immersive and branded property browsing experience.

Monitor client interest level per listing

Gauge and track your clients’ interest levels in each listing through BA-ICON’s interactive features. This system provides valuable insights into client preferences, enabling you to refine property recommendations and focus efforts on listings that truly resonate with your clients, ultimately leading to more successful property matches.

END TO END INTEGRATION

Seamless integration for enhanced efficiency and engagement

Transform the way your agency operates with BA-ICON’s advanced integration features. Designed specifically for buyer’s agents, our CRM streamlines your workflow by integrating cutting-edge plugin solutions, simplifying data management, and enhancing client engagement. Experience a new level of convenience and professionalism in your real estate dealings.

Direct listing uploads via plugins

Effortlessly and automatically upload property listings directly into BA-ICON through our sophisticated plugins. This integration ensures your CRM is always updated with the latest market offerings, saving you time and keeping you ahead in the fast-paced real estate world.

Tailor the data import process with Customisable Import Options to suit your specific needs, choosing what information to bring in and how it’s displayed.

Pre-populated suburb by suburb selling agent lists

Streamline your communication with automatically generated lists of selling agents by suburb, enhancing your network and outreach efficiency. This feature is crucial for quickly identifying potential listings and establishing connections in targeted areas.

Stay up to date with Dynamic Updating - the latest agent details, ensuring your communication is always relevant and accurate.

Effortless Personalisation for Professional Client Communication

Create personalised email and SMS templates for client briefs, ensuring professional and consistent communication that saves time while making every client feel valued. The user-friendly interface makes it easy to design and modify templates to include property details, personalised messages, and clear calls to action. Streamline your workflow without compromising on quality or functionality.

Seamless Client Communication and Collaboration

The BA-ICON client portal streamlines communication by enabling clients to rate listings, access and share documents, and engage in two-way chat with ease. This centralised platform fosters transparency and collaboration, ensuring a seamless and efficient experience for both buyers and agents.

Schedule a Demo

CLEAR AND COMPREHENSIVE PRICING

Customised solutions for every scale

Transform the way your agency operates with BA-ICON's advanced integration features. Designed specifically for buyer’s agents, our CRM streamlines your workflow by integrating cutting-edge plugin solutions, simplifying data management, and enhancing client engagement. Experience a new level of convenience and professionalism in your real estate dealings.

Customisable CRM Solution

BA-ICON offers tailored pricing plans to match the unique scale and requirements—from solo operators to larger agencies. Our pricing structure is designed to provide complete solutions at transparent costs. Let us partner with you to drive your agency’s success in the dynamic world of real estate.

One-Time Setup

Complete customisation of client brief templates and listing website pages, ensuring your brand stands out. Includes a one-time fee for a full system setup and integration tailored to your agency’s needs.

Included in All Plans

- Comprehensive online training for all components of BA-ICON
- Access to our full suite of CRM features, including advanced property matching and client management tools.
- Continuous customer support and software updates.

Solo Operator (1 User)
Monthly Subscription

$350 + GST / month

Ideal for a single Buyers Agent agency operating with just one login. Enjoy the full power of BA-ICON’s CRM solution in a streamlined package tailored for individual professionals.

2-8 Users
Monthly Subscription

Contact us for Pricing

Suited for growing agencies, offering enhanced collaboration and centralized client management for teams expanding beyond a solo practice.

9 - 16 Users
Monthly Subscription

Contact us for Pricing

Designed for established agencies, ensuring smooth operations and advanced coordination for larger team.

Schedule a Demo

Frequently Asked Questions

BA-ICON was created in response to the real-world challenges we faced running our own buyers agency. We couldn't find a system that fit the unique workflow of buyers agents—so we built one from scratch. What started as a tool to help us quickly grew into a platform that’s supporting the broader industry.

BA-ICON has been purpose-built specifically for buyers agents. Unlike other CRMs that are built on platforms like Go High Level or Zoho, BA-ICON is completely bespoke—every feature has been designed from the ground up to suit how buyers agents actually work. We’re not a coaching or training company—we’re focused purely on providing the best possible technology for your business.

Hundreds of buyers agents are jumping onboard because BA-ICON is simple, intuitive, and built to solve real business problems. It helps agents save time, stay organised, and scale their operations effectively. The growth has been organic—word’s spreading because people see real results.

No—BA-ICON is completely independent. We don’t sell training, mentoring, or coaching. Our only commitment is providing a high-quality digital system for buyers agents who want a clear, practical solution they can rely on.

At BA-ICON, we’re constantly exploring how new and emerging technologies—like AI—can make the experience better for buyers agents. We don’t buy into hype or overpromise; instead, we carefully review and adopt innovations that add real value. Our focus is on using smart tech to simplify workflows and improve results—not buzzwords, just meaningful tools that work.

BA-ICON allows you to generate visually appealing, automated client briefs with just a few clicks, providing a professional summary of relevant listings based on your clients' preferences.

BA-ICON's advanced property matching engine cross-references your clients’ specific requirements with available listings, ensuring the most relevant properties are suggested.

The Client Match feature allows you to assign a listing to a client’s profile with just a click of a button. You can also use the “Match” button to automatically assign all relevant clients to a listing. This feature is a huge timesaver and streamlines the process of matching clients to properties efficiently.

Yes, BA-ICON integrates with real estate platforms through a plugin that automates listings directly into the search process, keeping your property options up to date, from realestate.com.au, Domain and Allhomes, as well as RealCommercial.

Yes! You can quickly import an off-market listing from their previous portal link in the same automated way as an on-market listing. If you have a large database of off-market listings, there is an import function to allow you to upload a CSV file to create multiple listings straight away.

BA-ICON's two-way communication hub allows for seamless, real-time interaction between buyers agents and clients, making it easy to exchange information and stay connected throughout the buying process.

BA-ICON centralises all client information, allowing you to track communications, interactions, and engagement in one place for easy access and management.

All system workflows are fully customisable – we recognise that whilst buyers agents perform a very specific role, every company uses different terminology and steps in their process, so we can tailor the system to your own requirements with workflows that suit you – for Leads, Clients and Tasks.

Yes, BA-ICON allows you to create and send custom HTML emails that include property listings, updates, or any other relevant information.

You can quickly and easily send an important client brief via SMS to a group of selling agents, which is great for when you want to receive an instant response from your selling agents.

BA-ICON integrates seamlessly with REI forms, allowing you to auto-populate documents and send them for electronic signing via DocuSign, reducing manual paperwork.

BA-ICON has integration with Xero, allowing you to quickly create and send a client an invoice directly via the system and note payments when received.

Yes, BA-ICON offers API integration to capture prospect data directly from your website, which is then automatically fed into your CRM for follow-up.

Yes, BA-ICON supports easy data management with options to import and export client data using CSV files.

Yes, BA-ICON supports calendar synchronisation, helping you manage tasks, meetings, and deadlines directly within the platform.

BA-ICON provides delivery and open statistics for all emails sent via the system, a powerful tool for impactful and relevant follow up of clients, leads and selling agents. The Reports dashboard provides graphs and stats of key client and lead data, and a summary of total commissions, buyer’s agent splits and referrer fees to give you a real-time snapshot of your pipeline.

Of course! BA-ICON is hosted via off-site secure storage in Australia, with full encryption and nightly back-ups in line with the Australian data security standards.

We provide an initial onboarding session, followed by tailored training sessions over the first few weeks. We recognise that all buyers’ agents learn differently and at their own pace, so we will ensure that training is tailored and suitable for your individual needs.

We take great pride in the level of service and support that we provide to our clients. Both our customer service and dev teams work hard to ensure any issues are handled quickly and we are always only a phone call or email away to assist you with any system queries, no matter whether big or small, on an ongoing basis. You can see video feedback from some of our clients on the testimonial page of our website https://icon.com.au/testimonials

Ongoing! Our hardworking dev team have a list of features and functions that are in progress, many of which have been suggested by our clients. We love to be able to work closely with our clients and incorporate their ideas and feedback to continually improve and innovate the system. Watch this space!

BA-ICON is designed with an intuitive user interface, ensuring simplicity and efficiency when managing client relationships and property searches.

Frequently Asked Questions – BA-ICON’s Global Capability

Yes, BA-ICON is built for buyer’s agents operating worldwide, including in New Zealand, the United Kingdom, and other international markets. The platform is flexible and scalable, allowing you to manage clients, properties, and communications no matter where you’re based or which market you're working in.

BA-ICON is fully customisable, allowing you to adapt listings, data fields, and communications to suit the unique requirements of your local or international market. With dynamic import options and real-time listing updates, you can ensure your CRM remains relevant and compliant whether you're operating in NZ, the UK, or any other region.

BA-ICON offers full online support for users across the globe. No matter where you're located, you'll have access to remote onboarding, step-by-step digital training modules, and a comprehensive online help centre to guide you through every feature of the platform.

CONTACT US

Go on, ask us anything…

BA-ICON | CALL 1300 789 564

Buyer’s Agents everywhere agree, the world’s first dedicated CRM sets a new standard.

Partnerships, Supporters & Integrations by:

BA-ICON - GETTING AND STAYING AHEAD

BA-ICON FEATURES - SECOND TO NONE

Matching property seekers with listings on and off market

Automatic listing data integration with plugins

Building extensive client profiles

Send client brief emails to selling agent groups

Distribution of listings and customized branded website display

Monitor client interest level per listing

END TO END INTEGRATION

Seamless integration for enhanced efficiency and engagement

Direct listing uploads via plugins

Pre-populated suburb by suburb selling agent lists

Effortless Personalisation for Professional Client Communication

Seamless Client Communication and Collaboration

CLEAR AND COMPREHENSIVE PRICING

Customised solutions for every scale

Customisable CRM Solution

One-Time Setup

Included in All Plans

$350 + GST / month

Contact us for Pricing

Contact us for Pricing

WE'RE HERE TO HELP

Frequently Asked Questions

How did BA-ICON get started?

What makes BA-ICON different from other CRMs?

Why are so many buyers agents choosing BA-ICON?

Is BA-ICON connected to buyers agent training programs?

What’s your take on AI?

How can I create and send client briefs automatically?

How does the Property Match feature work?

How does the Client Match feature work?

Does BA-ICON integrate with real estate listing platforms?

Can we also import off-market listings?

How does the two-way communication hub benefit me and my clients?

How do I keep track of client communication and interactions?

Can I customise workflows for different client needs?

Can I send personalised HTML emails to my clients?

Is there SMS functionality?

How does BA-ICON work with REI forms and DocuSign?

Does it link to Xero?

Can I capture prospect data from my website?

Can I import or export client data?

Can I sync my calendar with tasks and meetings?

What reporting is available?

Is my data secure?

What is your onboarding & training process like?

What is the service and support like?

How often is BA-ICON updated?

Is BA-ICON user-friendly?

Frequently Asked Questions – BA-ICON’s Global Capability

Is BA-ICON suitable for buyer’s agents in countries like New Zealand and the UK?

How does BA-ICON cater to the specific needs of different global property markets?

What online support is available for buyer’s agents outside Australia?

CONTACT US

Go on, ask us anything…