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What is mailbank?

mailbank is an Internet application for creating
and sending attractive e-mails.

  • View and edit user data
  • Import address lists
  • Create richly formatted e-mails
  • Create re-usable e-mail templates
  • Create pages that link from e-mails
  • Broadcast e-mails to targeted address lists
  • Create customised registration forms
  • View results and statistics

Self-service or assisted

mailbank allows you to control everything yourself if you want to. You can create and send all of your own e-mails. However you can still use outside sources too, to assist with e-mail design and campaign management. It’s up to you.

List management

You can build your mailing lists in two ways, either by inviting people to register or by adding known addresses to the list.

Invitations to register may be present on your website, on other e-mails or carried in your printed publications and advertisements. In each case they provide a link to a user registration form. Unique to mailbank is the form designer which enables you to create individual user registration forms whereby you can request just the details that you want, including information that helps you classify your users according to their needs. You can even add up to 10 custom fields which can be used for any information that you require.

You can also import existing lists into mailbank and export lists for use in other systems so you never have to maintain two different systems.

All addresses are stored in one master database so that there is no need to manage multiple lists and when you broadcast an e-mail you know that your list is up-to-date without the possibility of duplicates.
You can even configure mailbank to keep you informed of new self-registrations on a region-specific basis.
mailbank automatically handles unsubscribes and failed e-mails, marking the records accordingly and preventing further e-mails being sent, whilst still letting you review them. mailbank can also record which recipients have previously clicked-through to other information from links on your e-mail.

Content creation

Once you have your mailing lists you need to create an e-mail that looks professional. Whilst mailbank does allow you to create and send a plain text e-mail with up to three attachments, it’s main strength is the mailbank editor which enables you to create a richly-formatted (HTML) e-mail where you can control the style and colours of both text and backgrounds and include tables, images and links.

You can also design templates in another program or get your creative agency to design them for you so that all you have to do is modify the message. Simply upload the file into mailbank and it is ready for you to use just like one that was created in mailbank itself.

Once you have created your e-mail you can save it as a template for future use. In this way you can develop standard layouts for regular mailings, giving a professional consistency to your communications.

You can personalise a mailbank e-mail with data from your user’s registration.

And you can set any link to be a tracked link, which gives you immediate feedback on what content is being accessed.