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How can infobank help with printed publications?

Desktop publishing was a real revolution 20 years ago because it eliminated much of the manual paste-up work and was relatively easy to modify compared with traditional typesetting. But anyone who has worked on creating and revising long, structured publications knows that it is still very time-consuming and error-prone.

The point is that each publication still has to be edited manually and separately.  Price lists, catalogues, training manuals, brochures, parts lists, technical manuals.

There are two basic types of catalogues. The first can be described as a sales catalogue, full of colour photos, with a brochure-style layout and appeal. In other words, the document is not "structured" and the pages are laid out manually one-by-one, with little or no overall consistency. One page may have only two items, while another may have a dozen, listed in tables. This form of catalog is highly artistic and requires a maximum amount of time and design work.

The second type of catalog is the reference catalogue. This type of catalogue is not intended to attract the eye, but to describe and specify products in a way that makes things easy to find. It's the catalog most often provided by a manufacturer to its representatives and distributors. It is usually highly "structured" meaning that its layout is consistent. There may be a limited number of layouts that cater for all items, as opposed to the sales catalogue in which each and every page can have its own special layout. Price books fall into the same category as the reference catalogue. It's the reference catalogue that infobank is outstanding at producing. Using our infobank software catalogues can be published in a fraction of the time it would otherwise take. infobank uses templates that automatically create the pages when required.  You can define what information you wish to publish as well as how you want it to look. Simply use a different template for each layout.

Selective publishing

You may have variations in prices between different regions or customer groups. Simply duplicate the template, change the price field and you can print the two different lists almost as easily as one, and you know all the other information will stay the same. You can store multiple descriptions, prices, images and even differnt language versions so that you can publish just the right information for each situation.

Or you may sell your products to a wide selection of industries, but not all products are of interest to everyone. infobank lets you define and save the selections so that you can automatically produce a different publication for each market.

On-demand publishing

The notion of a document as a collection of static sheets of paper is becoming obsolete in this technology age. Increasingly a document signifies a view into live information. Publishing is the process of gathering, arranging and presenting that view.

The information is the product being published, not the document.

On-demand publishing allows you to quickly reproduce your existing printed publications. Enter new products and instantly print new datasheets. Globally change prices and have an up-to-date list ready immediately.

Cost saving

Once the data is entered and the templates are created the publishing process is mostly automatic. The software assembles all of the components and literally builds the pages for you. Thus repeat publications are a breeze and cost savings can be dramatic. Even major changes like a price increase can be handled with ease because the new prices are simply imported into the system from a file supplied. Think of the saving in both staff time and the cost of external suppliers.